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Q&A: Brad Harrison, Founder of Greensbury

September 29, 2016

By: John Fiorillo, IntraFish

"How is the sustainable seafood movement influencing your seafood purchasing/marketing decisions?

Our seafood purchasing decisions focus on sourcing our seafood from sustainable fisheries in the United States and reducing packaging materials and food waste. We are committed to sourcing seafood that was fished or farmed responsibly. Greensbury Market only carries seafood rated "best choice" or "good alternative" by the Monterey Bay Seafood Watch program and many of our seafood products are certified by the Marine Stewardship Council (MSC). Our mission at Greensbury is to provide our customers with healthy and nutritious meat and seafood that doesn’t put pressure on the planet's resources

Which are your top 5 selling seafoods?
Our top five selling seafoods are: Atlantic salmon, yellowfin tuna, Alaskan halibut, Icelandic cod and Atlantic scallops. The season often determines which seafoods our consumers purchase.

Salmon is our best-seller year round, and we find consumers extending their seafood purchase to include other wild fish, including our yellowfin tuna, halibut and cod, depending on the season.

Which consumer trends are impacting your seafood sales most?
Wild is a buzzword that catches the eyes of consumers these days. But wild-caught doesn’t always mean sustainably caught.

We ensure all our seafood is in strict compliance with the highest levels of  environmental welfare and protection possible. Greensbury is committed to offering complete transparency on our products, offering information to educate our customers on where we source our seafood and the effect it will have on the environment.

There is a huge food waste problem in this country. Each year, $164 billion (€142.5 billion) of uneaten food is wasted in this country — about 222 million tons. Forty percent of edible food is dumped into landfills, producing harmful emissions that threaten our health and our environment.

More and more shoppers are purchasing flash-frozen seafood to save money and to help protect the environment -- this has had a big impact on our seafood sales. Greensbury flash freezes and vacuum seals all of its products to reduce packing materials and limit food waste, while maintaining product integrity and improving quality.

What makes a great seafood supplier?
A great seafood supplier is one that provides seafood that is fished or farmed in ways that protect sea life and habitats. We also ensure our seafood suppliers are rated "best choice" or "good alternative" by the Monterey Bay Seafood Watch program whose standards prohibit the use of antibiotics, added growth hormones, added preservatives, genetically modified seafood and land animal byproducts in feed.

Their standards also require that producers protect water quality, wildlife and ecosystems. These are the standards we use to select our own seafood suppliers.

What is the potential for greater seafood sales on your website and across the food category in general?
Food purchasing has made a huge shift from brick-and-mortar stores to online retailers. Greensbury’s website is notable in how easy it is for consumers to order sustainable seafood products delivered to their door anywhere in the U.S. This gives us massive potential for greater seafood sales and will make us an industry leader in the organic and sustainable frozen food category.

Please finish this sentence for me: Selling more seafood to consumers requires …
... continued commitment to providing sustainably sourced seafood with complete transparency, and educating consumers both on the benefits of purchasing seafood sourced from sustainable fisheries and on the benefits of purchasing flash-frozen, vacuum-sealed seafood

What could the seafood industry do better?
In the next decade, the majority of fish we eat will be farm-raised, not wild-caught. Each farming system has its own distinct environmental footprint. Now is the time to educate consumers on choosing seafood from farms and production systems that have the least negative impact on the environment.

Consumers can play a positive role in reducing aquaculture's potential negative impacts through this education and Greensbury is committed to this as part of the seafood industry."

Read More: Q&A: Bradley Harrison, founder of Greensbury Market

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