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The Rise of Grass-Fed Beef

October 14, 2016

When you purchase beef do you ask yourself "did this cow eat grass?"

The Wall Street Journal posted a piece detailing the rise and growth of the grass-fed beef industry.

Today, grass-fed is no longer a niche product. Consumers are looking to buy grass-fed and organic meat. They're willing to pay more for a healthier, cleaner product.

In the article 'Why Grass Fed Beef is on a Roll' WSJ notes, “Sales of grass-fed beef comprised just 1.4% of the $18 billion fresh-beef market in the U.S. in 2015, but its growth rate has far outpaced conventional beef in recent years, according to market-research firm Nielsen.”

Where do we source our grass fed beef from? Greensbury has built relationships with USDA organic family farms. Our grass-fed beef is US born and raised: our cattle are born and raised in South Dakota. At the forefront of the market, we are supplying a product that comes from family farms, and free of hormones, antibiotics, toxins, and pesticides. You can shop organic grass-fed beef here.

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