Traveling through California over a decade ago, Todd Horowitz discovered a small farm producing grass-fed beef and purchased his first grass-fed steak.
He had already been in the meat and seafood industry for decades—long before the word “organic” was trendy or a USDA label.
That evening, Todd cooked two steaks side-by-side: one grass-fed, one grain-fed. Paying close attention, he noticed a stark contrast in the way the grass-fed steak cooked, and, more importantly, tasted.
Like many entrepreneurs, Todd had an epiphany. This was a quality product. Access to something this good should be the norm, not the exception. Grass-fed beef should be on everyone’s plates.
Todd began traveling the U.S. He researched like-minded farmers and ranchers in the grass-fed movement. He purchased cattle and chickens from an Amish farm in Pennsylvania, and in 2007, Greensbury was born.
Today, Greensbury is a leading driver of the contemporary grass-fed movement. We like to think we’re responsible for helping customers catch on. More and more consumers now know that real food is not only healthier, but substantially more delicious.
Greensbury has now formed a partnership with one of the country’s largest suppliers of organic, grass-fed beef: Rastelli Food Groups. We share the same vision: raising organic grass-fed cattle that’s sustainable, humane, and consistent in taste and quality.
Our organic meat and grass-fed beef are free of hormones, steroids, and antibiotics. They’re audited twice: once in Nebraska and once in New Jersey.
You don’t have to search for the best meat and seafood—we’ve done it and continue to do it—for you.
Pure, authentic products will always be our top priority. That’s why our journey began. It defines us.
Join us at our (farm to) table, and let us toast to sensational food and unrivaled taste.