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about-us

About Us

Traveling through California over a decade ago, Todd Horowitz discovered a small farm producing grass-fed beef and purchased his first grass-fed steak. 

He had already been in the meat and seafood industry for decades—long before the word “organic” was trendy or a USDA label. 

That evening, Todd cooked two steaks side-by-side: one grass-fed, one grain-fed. Paying close attention, he noticed a stark contrast in the way the grass-fed steak cooked, and, more importantly, tasted.

Like many entrepreneurs, Todd had an epiphany. This was a quality product. Access to something this good should be the norm, not the exception. Grass-fed beef should be on everyone’s plates. 

Todd began traveling the U.S. He researched like-minded farmers and ranchers in the grass-fed movement. He purchased cattle and chickens from an Amish farm in Pennsylvania, and in 2007, Greensbury was born. 

Today, Greensbury is a leading driver of the contemporary grass-fed movement. We like to think we’re responsible for helping customers catch on. More and more consumers now know that real food is not only healthier, but substantially more delicious.

Greensbury has now formed a partnership with one of the country’s largest suppliers of organic, grass-fed beef: Rastelli Food Groups. We share the same vision: raising organic grass-fed cattle that’s sustainable, humane, and consistent in taste and quality

Our organic meat and grass-fed beef are free of hormones, steroids, and antibiotics. They’re audited twice: once in Nebraska and once in New Jersey. 

You don’t have to search for the best meat and seafood—we’ve done it and continue to do it—for you.  

Pure, authentic products will always be our top priority. That’s why our journey began. It defines us. 

Join us at our (farm to) table, and let us toast to sensational food and unrivaled taste.

 

OUR VALUES


USDA ORGANIC

USDA ORGANIC

Our organic meat satisfies all USDA organic regulatory standards. This means our cattle have year-round access to the outdoors, are never subject to genetic engineering, are fed certified organic feed, and raised on certified organic land.
GRASS-FED

GRASS-FED

Our cattle are raised on small, family-run farms where they enjoy a grass-fed and grass-finished diet. They freely roam and are fed only grass and forage for their entire lives.
HUMANELY RAISED

HUMANELY RAISED

Our cattle live their lives the way nature intended. They spend the duration of their lives freely roaming on open pastures and are even provided with optional shelter in cases of inclement weather.
VEGETARIAN-FED

VEGETARIAN-FED

Our chickens are raised on feed that is made entirely from plant materials and free of animal by-products.
WILD-CAUGHT

WILD-CAUGHT

Our seafood is sourced from oceans and fisheries that are certified sustainable by the Marine Stewardship Council (MSC) or rated either “Green” or “Yellow” by the Monterey Bay Aquarium Seafood Watch.
SUSTAINABLY RAISED

SUSTAINABLY RAISED

Our animals are raised in a manner that conserves natural resources and biodiversity using systems and techniques that conserve and protect the environment.